August in Review
August was a busy month for NCPro Visuals, both out shooting and behind the scenes as the team prepared for the Spring property market.
Nathan made the trip back down to Victoria during the month, catching up with the Central Victoria team and shooting some content with the iGUIDE marketing team from Canada and Mitch Kenny from Janelle Stevens Property.
One of the highlights of the trip was heading up to Moama to photograph an incredible rural property, which features as this month’s Property of the Month.
August also saw plenty of progress with the newest members of the NCPro Visuals team, Erin and Karen, who have been completing their training and are now getting out on shoots. With Spring traditionally bringing an increase in activity, growing the team has been an important part of making sure NCPro Visuals can continue to provide the same level of service as demand builds.
As an independently owned business, NCPro Visuals also has the flexibility to adapt quickly as the market changes. Whether that means refining editing styles, introducing new products or adjusting the way services are delivered, decisions can be made around what clients are actually asking for rather than being tied to a fixed national model.
There has also been plenty happening behind the scenes on the video side of the business. Shorter, vertical property content is becoming a more natural part of property marketing, from simple walkthroughs and agent introductions to coming soon content and social media video. Drone flyover videos also continue to be a popular way of showing a property from a different perspective, particularly where scale, location, surrounding land or the relationship between different parts of a property are important to the story.
It’s an interesting time for property marketing. While AI-generated imagery and video are becoming increasingly common across almost every industry, there also seems to be a move in the opposite direction at the same time: buyers wanting to see the real property, understand how it flows and gain a clearer sense of what they’re actually going to inspect.
Property media has seen plenty of trends come and go over the years, but ultimately the most useful question remains the same - what does the content need to communicate, and who is it actually for?
More on that below.
PROPERTY OF THE MONTH
‘Sevilo Grove’
934 Ham Rd, Moama NSW
Matt Horne
Elders Real Estate Deniliquin
Meet the Team: Erin
Role: Photographer/Floor Planner
Time at NCPro Visuals: 2 months
What’s your favourite way to start the day?
Open the windows and let the golden morning light fill the house! Check my veggie garden and see what’s grown overnight, with a coffee in my hand of course!
What’s a movie or show you never get tired of rewatching?
Restoration Australia, French Countryside Diaries - anything that involves preserving history and/or artisan crafts. I may have just lodged an application for the new Antiques Roadshow Australia series..
What’s something on your bucket list?
Restore a beautiful old cottage and run a traditional B&B from it. I’ll create an old-fashioned hospitality experience for my guests, preparing hearty breakfasts with homegrown produce and offering curated activities for each visitor. I’ve got the whole thing planned!
Do you have a favourite holiday?
I had the privilege of winning a trip to Tasmania earlier this year and it was the most magical week, exploring the wild landscapes and amazing streets frozen in time. I am itching to get back and explore more of this incredible island. I also can't wait to get back to Europe for the art and history, and to South East Asia for the food.
If you could have dinner with any celebrity, who would it be?
Sibella Court or Sarah Andrews - my two favourite Australian designers, they are both free spirits and their old-world interiors are transformative.
What’s the best piece of advice you’ve been given?
From my very wise husband: There’s no such thing as common sense - we all come from different backgrounds and experiences. What we consider to be universal knowledge, isn’t necessarily obvious to others. This is incredibly helpful and slows me down when I get frustrated sometimes!
What’s the weirdest or most interesting job you’ve ever had?
I began my design career working for a furniture importer in South Australia - many ‘decorative’ objects came through our doors, including badly sculpted teak monkeys and terrifying rocking horses. I was constantly tripping over SO many tiny wooden ducks. But people loved them and they always flew out the door!
What’s the first thing you do when you get home from work?
Boil the kettle, bring in the washing and start prepping dinner - all the usual glamorous housewife/mum stuff!
What was your dream job as a kid?
A graphic designer - my dream came true and I’ve enjoyed many years designing for a variety of clients, it’s been a privilege.
What’s your unpopular opinion that you’re willing to defend?
Not sure if I’m revealing this in front of the right crowd.. Never design your home for resale. It is your space to live in every day so you need to make it work for how you live. When the time comes, you only need one buyer - if you love it, then someone else will absolutely love it too.
What’s one song that instantly puts you in a good mood?
I’ve been putting traditional Scottish folk music on in the background lately, and it’s quite delightful
📸 Erin - for CDLS Homes
Keeping Property Marketing Real in an AI World
Property marketing has always evolved with technology. Over the years, the industry has moved through different styles of photography, video, drone, virtual tours and social media content, with new trends regularly becoming the next thing every agent or media company feels they should be doing.
AI is now accelerating that change even further. Images can be generated from a prompt, rooms can be virtually furnished in seconds and video can be altered, enhanced or even created without a camera ever entering the property. There are plenty of useful applications for this technology, and NCPro Visuals uses digital tools where they genuinely add value to a campaign, but at the same time there appears to be a shift happening in the opposite direction.
As more content becomes generated, manipulated or highly polished, there is growing value in media that gives buyers confidence they are seeing the real property.
Professional photography will always remain one of the most important parts of a property campaign because strong images create the first impression and give buyers a reason to stop scrolling and look more closely. Once that initial interest has been created, however, buyers are often looking for something different. They want to understand how the home flows, how rooms connect, what the property feels like when moving through it, how large the block really is and where the home sits in relation to its surroundings.
That is where other forms of property media become increasingly valuable.
A straightforward walkthrough video can give a buyer a much clearer sense of the layout and movement through a home. A drone flyover can show scale, position, surrounding land and different perspectives that are difficult to communicate through still photography alone. Virtual tours allow serious buyers to explore a property in their own time, while agent-led video can add useful context and a genuine human presence to the campaign.
None of these formats needs to replace more traditional property video. There will always be a place for beautifully produced cinematic films, particularly for prestige homes or properties where emotion and storytelling are an important part of the campaign. The key is understanding what each piece of content is actually there to achieve.
Property video, like most creative industries, has also moved through plenty of visual trends. Fast edits, speed ramps, elaborate transitions and highly stylised production have all had their moment, with the industry now appearing to move back toward slower and more cinematic styles in many cases. These trends can produce impressive content and often perform well on social media, but a high view count does not necessarily mean the people watching are genuine buyers.
The more important question is whether the media is helping the right audience understand and connect with the property.
Simpler vertical video formats are also becoming a more natural part of property marketing, particularly as more people discover listings and agents through mobile and social platforms. Short walkthroughs, agent introductions and property highlights can give viewers a quick, genuine sense of a home without needing the production style of a full cinematic property film. The value is not in making the content feel less professional, but in matching the format to the purpose - sometimes a direct, well shot look through a property can be more useful than a highly stylised edit.
Drone flyover videos are another example of this approach and have been part of NCPro Visuals offering for some time. In around 60 seconds, a carefully filmed aerial sequence can reveal far more about a property’s scale, position and surroundings than a single drone image ever could. For acreage properties, larger homes or locations where the setting itself is an important part of the story, that perspective can be particularly valuable.
The same principle applies to agent content. Short introductions, profile videos and social reels allow agents to appear regularly in front of their audience without every piece of content becoming a major production. As AI-generated personalities and artificial content become more common online, seeing and hearing a real person may become more valuable rather than less.
None of this means property marketing should become less polished. Strong photography, considered editing, cinematic video and well produced campaigns remain incredibly important. The opportunity is simply to choose the right format for the property, the campaign and the audience rather than following whichever production style happens to be fashionable at the time.
After more than a decade working in property media, one thing has remained fairly consistent: technology changes, platforms change and visual trends come and go, but buyers still need to understand the property in front of them.
As AI continues to reshape the content people see every day, authenticity may become one of the most valuable things property media can offer.
Ultimately, the job is not simply to attract attention. It is to turn that attention into enough understanding and genuine interest for the right buyer to take the next step.
book. capture. deliver.
Capturing real estate in Australia since 2011.
